Lease-to-Own is Now Available on the Unstoppable Marketplace

At Unstoppable Domains, we’re always looking for ways to make domain ownership and digital identity more accessible for buyers, and more rewarding for sellers. Today, we’re excited to announce a brand new feature: Lease-to-Own (LTO).

With LTO, buyers can lock in the perfect name now and pay in monthly installments. Sellers, meanwhile, expand their buyer pool, create predictable passive income streams, and keep custody until the final payment clears, preserving price integrity with managed risk.

We’ve already seen LTO in action during beta. Templars.com sold for $10,000 to a Christian Bitcoin venture that’s paying low monthly payments of $85. Thanks to LTO, both buyer and seller were able to reach an agreement quickly, demonstrating how this model increases liquidity and makes deals possible that might not happen otherwise. Read on to learn more about how LTO makes domains more liquid for both buyers and sellers.

Lease-to-Own is a payment model that lets buyers rent (lease) a domain in monthly installments with the guarantee that, once payments are complete, they own it. Think rent-to-own for digital real estate.

From the seller’s perspective, LTO functions like an installment sale: you set the price and term, receive monthly payouts, and ownership transfers only after the last payment. If payments stop, the lease is canceled and the domain returns to your inventory, so you maintain control while generating passive income.

Other marketplaces cap their Lease-to-Own options at shorter terms and lower values. We're taking it to the next level:

• No additional fees – You still pay our low 3% commission rate, regardless of lease terms
• Use with our self-brokerage landers – Combine BIN, LTO, make offer, and ‘chat with seller’ options for full control over your leads.
• Up to 10 year terms – Spread payments across as many as 120 months, longer than any other marketplace.
• Configurable down payment – Sellers can set upfront costs to lock in commitment, while keeping monthly payments flexible.
• Price up to $2M – Enable LTO on ultra-premium domains valued far beyond the $100k cap you’ll find on GoDaddy and other platforms.

With more flexibility, higher limits, and longer terms, Unstoppable is making it easier than ever for buyers and sellers to come together.

Offering lease-to-own means you don’t have to lower your prices, you just make it easier for buyers to say yes.

• Expand your buyer pool – Make high-value domains accessible to more people by lowering the upfront cost.
• Higher sell through rates – Marketplace data shows that sell through rates increase with LTO enabled.
• Passive income stream – Receive consistent monthly payments, instead of waiting for one big sale.
• Retain security – If a buyer defaults, you keep both the domain and the payments already made.
• Premium pricing justification – Lease-to-own can make higher domain prices more palatable, increasing your ROI.

Lease-to-Own gives you the flexibility to secure your domain today while paying on your own terms.

• Get the domain you want today – Secure your perfect name immediately without waiting to save up.
• Spread out payments – Pay in easy monthly installments instead of a large upfront cost.
• Try before you buy – Not sure if a domain is right for your venture? You can trial it with minimal long term commitment.
• No risk of losing it – Once you start your lease, the domain is reserved for you, no one else can buy it.
• Build towards ownership – Every payment gets you closer to ownership.
• Ownership – Once paid off, the domain is yours.
  

LTO turns your domains into a source of passive income. List just 25 of your domains on a 10-month plan at $50/month and you’ll generate $1,250/month while active and $12,500 over the term, instead of waiting on a one-off sale, while giving buyers an affordable path to ownership.

Here’s what to expect when you use Lease-to-Own on the Unstoppable Marketplace.

Lease-to-Own is currently available for all DNS domains. Eligible domains must be priced between $240 and $2 million.

• When listing a domain on the Unstoppable Marketplace, you’ll have the option to enable Lease-to-Own. LTO is only available for domains registered at Unstoppable, not for domains listed while at other registrars.
• You set your price, select your lease terms (maximum term of 10 years or 120 months, and a minimum term of 2 months), and the system will calculate installment options for buyers. Installments must be at least $50.
• You can opt to configure a down payment as a % of the total purchase price.
• If a buyer is more than 7 days late on a payment, all records and forwarding for the domain are deleted to encourage payment. To restore full domain functionality, the buyer must complete the overdue payment. If payment is not made within an additional 7 days (14 days from the original due date), the agreement is terminated and ownership of the domain automatically reverts back to the seller.
• 3 days after each payment is received, you will be able to KYC and cash out your proceeds, minus our 3% fee. ACH and BitPay cashout is free, while wires will incur an additional fee.

• When browsing domains on Unstoppable, you’ll see a “Buy for $X/month” option alongside “Make Offer”, indicating that the domain is available for Lease-to-Own.
• The monthly price defaults to the longest term set by the seller, but you can choose your preferred monthly payment plan.
• While under the agreement, buyers will be charged for applicable renewal fees 3 months before they come due.
• Pay equal installments each month using card for auto-pay.
• Set up auto-pay on select payment methods, choose to pay early from your dashboard if you’d like.
• Once you purchase, the domain will appear in your “My Domains” tab with a special LTO icon to indicate it’s under lease-to-own.
• Configure Nameservers, DNS records, and forwarding so you can use your domain while under LTO.
• Get full control to transfer out and manage your domain once you’ve completed your LTO payments.

Lease-to-Own makes premium domains more accessible than ever. Whether you’re a buyer ready to secure your perfect digital identity, or a seller looking to close more deals, LTO provides the flexibility and security you need.

Start exploring domains with Lease-to-Own today on the Unstoppable Marketplace.